The Referral Institute Northampton

NORTHAMPTON

07970 638857

Building A Referral Relationship

It's the little touches that count ...

It's Friday morning and I'm knee deep in follow-up phone calls from my Referral Masterclass last Wednesday. The dog barks as there is someone at the door ...

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Musings On Strategy: Marshalling Your Resources

Words of wisdom from Carl Von Clausewitz and others ...

Some time ago, when I was first learning about business strategy, Mike Burdett gave me a definition of strategy as, ''marshalling your resources to achieve your objectives'' ...

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Referral Marketing Means Referrals For Life

It's like winning the lottery for your business ...

What's in it for you to grow your business by referrals? It's summed up in the name of the Referral Institute flagship programme, Referrals for Life. What does that mean?

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Business Networking: No Pressure To Refer

Well, what's the point of going then?

I'm fascinated by networking groups who insist one of their main benefits is no pressure to refer. How odd, as people complain it is a waste of time if they don't get referrals ...

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Collaboration: Working With The Enemy

Are there more opportunities than threats?

I was watching Drew Pritchard of Salvage Hunters fame on television the other evening. For those of you who have never seen the show, he restores architectural salvage ...

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Coping With Change You Don't Want

A personal viewpoint ...

As an ex-nurse, I am well aware of the side effects of chemotherapy. I've witnessed it many times, but in the knowledge that I could walk away at the end of my shift ...

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3 Top Tips When Asking For Advice

Whilst always remaining sincere ...

Many of us are in the business of giving advice. It's how we earn our living as consultants, trainers and coaches as we support other business people and individuals ...

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Design For Trust: Overcoming Your Stranger-Danger Bias

And realising most people are trustworthy ...

Before you're willing to give referrals, you must feel confident the other person won't let you down. According to Airbnb, most people are trustworthy, we just don't know it yet ...

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Working with the Referral Institute

What's in it for me?

It was a big decision when, just over four years ago, I decided to buy a franchise in the Referral Institute, but I was already a client so knew that the material was first class ...

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So You Really Hate Networking?

Build your social capital instead ...

If you mean you hate networking in the sense of going to a networking meeting then don't go. There are other ways to gain business through personal introductions ...

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The Two Reasons Your Referral Network Is Asleep

And who you should wake up ...

I'm in the process of reviewing who is in my close referral network from the thousands of people I have in my database. It's easy to make many, many connections ...

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